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NFW to Present 15 Middle Tennessee Designers Through New CFDA Connects Program

NASHVILLE FASHION WEEK 2021 TO PRESENT FIFTEEN MIDDLE TENNESSEE DESIGNERS THROUGH NEW CFDA CONNECTS PROGRAM

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Over the last eighteen months, we've been reminded about what truly matters and have been heartened by moments in everyday acts of humanity and resilience. Unfortunately, COVID-19 still has ongoing effects in our community and beyond, so we have yet again reimagined how to best serve our fashion community during these challenging times.

NOW IS THE TIME TO IMAGINE. WILL YOU JOIN US?

Since our inception in 2011, Nashville Fashion Week has been hosted in the spring, but this fall an updated version will take place October 12 -16. Our fall lineup is designed to safely explore, test and shape the future of Nashville fashion in a meaningful way through strategic partnerships and collaborations with both local and global industry leaders. We look forward to connecting with our community again for a diverse schedule of digital and live programming that is designed to showcase and inspire our fashion community. 

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Nashville Fashion Week is thrilled to share more details about our new membership with the Council of Fashion Designers of America (CFDA). Nashville Fashion Week was selected as one of twelve regional organizations nationwide that were invited to join and benefit from the new CFDA Connects initiative. CFDA Connects is a programming network in support of regional fashion weeks and organizations through promotion, business support, resources and member privileges. The CFDA infrastructure centers around programming, education and webinars and will work closely with NFW to help develop and provide opportunities to designers from Middle Tennessee.The Connects membership access exists to influentially amplify our NFW mission, expand our reach, increase awareness, and strengthen our city's connection to the pulse of business, commerce, media and trade in the American fashion industry and globally.

"CFDA Connects was created to skill share and connect domestic markets and global fashion industries through CFDA resources including professional and business development and education, trade events, supply chain and local manufacturing, social impact and sustainability" said Steven Kolb, CEO of the CFDA. “ As a part of CFDA Connects, Nashville Fashion Week designers will tap into the worldwide reach of RUNWAY360 to connect directly with tens of thousands of journalists, retailers, influencers and consumers through this game changing platform."

Designers who previously applied and were selected to present their collections at NFW 2020 were invited to participate in NFW 2021. Fifteen Middle Tennessee designers now have the opportunity to participate in an innovative way as they present their collections and brands to a global audience.

Each designer will present their brands and looks on the CFDA’s Runway360 digital programming platform. This access will include streaming their runway presentations, lookbook and e-commerce capabilities. The runway presentations will be professionally filmed in advance at OZ Arts Nashville by Middle Tennessee State University’s Marketing and Communications team with production design by Bright Events Productions. Nashville Fashion Week would not be able to produce these events and activate programming without these vital partners.

The following designers are participating in NFW 2021. Designer bios can be previewed HERE

  • Amanda Valentine

  • Any Old Iron

  • Article X

  • Black by Maria Silver

  • Eileen Kelly

  • Emily Phillips

  • Erica Knicely

  • H. Lane Design

  • Ken Drama

  • Laura Citron

  • Lily Guilder Design

  • Ola Mai

  • Rank & Sugar

  • The Morgan Factory

  • Truly Alvarenga

The full schedule of fall events and detailed ticketing information will be announced over the next few weeks. A limited number of VIP Passes will go on sale next week. All proceeds benefit the Nashville Fashion Forward Fund of The Community Foundation of Middle Tennessee.

Applications for volunteersphotographers and Shop Nashville vendors are now being accepted under the APPLICATION link at NashvilleFashionWeek.com

While we are excited to gather both digitally and in person for NFW 2021, the health and safety of our guests, participants and team remains our top priority. A full COVID-19 vaccination or negative COVID-19 test will be required to attend or participate in any Nashville Fashion Week 2021 event.

NFW strongly encourages vaccination. The last day to receive the second shot of Moderna or Pfizer or a single dose of Johnson & Johnson prior to our October events is September 27th. For anyone that is not fully vaccinated, a negative COVID-19 test result must be obtained within 72 hours of attending any event. NFW requires that anyone unvaccinated must wear a mask at all times. This protocol is based on current CDC standards. Any changes to these procedures will be communicated prior to each event.

COVID-19 vaccines are now widely available to all Tennesseans 12+ in all 95 counties across our state. Find a location close to you at VaccineFinder.org to insure that you’ve done your part to keep NFW 2021 and our community safe for everyone. 

Nashville Fashion Week is a city-wide celebration of Nashville’s thriving fashion and retail community and its vast array of creative talent. Featuring local, regional and national designers and industry professionals in an array of creative events throughout the week encourages both Nashvillians and visitors to explore the city’s diverse fashion and retail spaces throughout theweek with promotions, partnerships and educational workshops. NFW is founded and directed by a collaboration of fashion, retail and media professionals who have combined their passion and resources to create a completely volunteer-led and run event spotlighting Nashville's growing fashion community with a sustainable focus for philanthropic support of the Nashville Fashion Forward Fund of The Community Foundation of Middle Tennessee. For detailed information, please visit NashvilleFashionWeek.com.

Thank You!

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We did it! Everything about Nashville Fashion Week 2020 was different, but despite a tornado, a global pandemic, ongoing social injustices and many other obstacles, we were able to offer Fashion Talks, three Learning Labs, showcase and support nineteen local designers and feature Shop Nashville events and promotions over five days through digital programming and social media and you showed up. Over 724 people registered for our virtual Zoom events and we had 6,874 unique Instagram viewers with 132,160 impressions last week. We were also able to donate over 1,000 masks to Masks Now Tennessee and they will be distributed where they are needed the most in our community. Thank you for your support and continuing to grow with us. As fun as it all looked, it was a lot of work to pivot, but we will continue to shift with the times. We hope to see you back on the runway next year. There's nothing like celebrating together in person.

Special thanks to the Middle Tennessee State University Academic Marketing and Communications team for producing all four of our Zoom Learning Lab programs. Click HERE to view them all. Everyone that signed-in to these events were eligible to win All Access Passes to Nashville Fashion Week 2021 valued at $800. Congratulations to our lucky winner Zuwhan Gaston!

We encourage you to continue to shop our designers and support our Shop Nashville partners and sponsors. They need us now more than ever. Also, please consider making a donation to the Nashville Fashion Forward Fund of The Community Foundation of Middle TennesseeEvery dollar will make a difference in our fashion community for years to come. This is #whynfw!


Shop Nashville 2020

NASHVILLE FASHION WEEK PRESENTS SHOP NASHVILLE 2020 RETAIL PARTNERS AND EVENTS 

The Nashville Fashion Week Digital Experience is just a few days away and tickets are going fast for our FREE Fashion Talks and our three virtual Learning Labs. Follow Nashville Fashion Week closely on Instagram and Facebook next week for spotlights on our nineteen NFW 2020 designers and Shop Nashville partners. You don't want to miss a single one of these exciting digital events. Visit NashvilleFashionWeek.com to view the full schedule, including detailed event descriptions for each of our Shop Nashville participating retailers. We look forward to "seeing" you soon!

We are just twelve "We Are Nashville Fashion" T-Shirt sales away from reaching our goal. Please purchase your limited edition shirt HERE so that we can donate even more masks to MasksNow TN.

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Shop Nashville is a city-wide celebration designed to encourage and support the local retail and maker community with creative and interactive ways to support our Nashville businesses. Shop our daily special events and promotions throughout the city at a wide variety of your favorite businesses on Tuesday, August 4 through Saturday, August 8. Our retail partners and several designers will host their own unique event and/or offer special discounts next week. All of these participating businesses, as well as several others that could not participate at this time, have made a donation to the Nashville Fashion Forward Fund of the Community Foundation of Middle Tennessee to show their support for our local fashion community. Please make plans to shop and support all of these retailers next week. Our independent businesses need us more than ever at this time!

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Shop Nashville Events Include:

• Cosmetic Market will go live on Instagram at 4 p.m. Wednesday with Oribe to discuss hair, fashion and upcoming hair trends for fall 2020. They will offer a special Oribe gift during and after their event with any Oribe purchase.

• Enjoy the Brides by Glitz Nashville Mother of the Bride and Groom Fashion Show on Facebook Live on Thursday at 5 p.m.

• Emerson Grace will host a spotlight on style from Nashville creatives and tastemakers in their 12South store on Thursday at 5 p.m. Follow along on Facebook and Instagram too to see what these local trendsetters are coveting this summer. 

 Artist Ashley Trabue Studio is creating a small batch of NFW designer-inspired PORTALS that will draw their palette, mood, and elements from each designer's collection. She will host her NFW Mini Release on Instagram on Friday, August 7 at 9 p.m. 

• Book a Private Shopping Styling Session at Bonobos before or after regular shopping hours and save 30%.

• Visit Levy's for daily surprise Pop-Up Shops.

• Margaret Ellis Jewelry is offering private appointments to shop the ME Studio or to do a Facetime shopping spree with a special NFW 25% offer for online orders too August 4 - 8.

• Tune in to Instagram and Facebook daily for fashion inspiration from FLIP or stop by their women's or men's store in person. 

• Take advantage of discounts exclusive to Nashville Fashion Week. Save 15% off Disco Cowgirl at H. Audrey, $100 off any women's custom suit at Eric Adler Clothing and enjoy 25% off your website purchases at ABLE from August 4 - 8. 

• Three of our NFW designers, Lily Guilder (Saturday, 4 p.m.), The Morgan Factory (Wednesday, 4 p.m.) and No Worries (Friday, 6 p.m.) are offering special promotions surrounding their NFW Digital Experience debut next week.

Please shop all of our designers and also our other 2020 supporting retailer partners: Billy Reid, Haymakers, Hemline, J. Michael Clothier, Molly Green and Rachel's at The Hermitage Hotel. Our retail community needs our support now more than ever. 

Visit NashvilleFashionWeek.com for full details on all of these events and links to their websites.

NFW Digital Experience Schedule

Five Days of Fashion. 
Nineteen Designers. Shop Nashville. 
Fashion Talks. Three Digital Learning Labs.

The Nashville Fashion Week Digital Experience will take place Tuesday, August 4 through Saturday, August 8 when NFW 2020 will go virtual with five days of interactive digital programming. We will present four digital adaptations of programming originally planned for April, as well as support and showcase participating designers and Shop Nashville retailers in a meaningful, impactful and memorable way. Here are the first details of our August schedule that attendees may participate in from the comfort and safety of their homes during this unprecedented time. Complimentary tickets will be available to reserve for each of the scheduled online events starting July 20 at NashvilleFashionWeek.com.

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Nashville Fashion Week was conceived in 2010 to foster Nashville’s heralded community spirit and concentration of creative, fashion-forward and entrepreneurial talent. Nashville Fashion Week will look different this August, but we remain more committed than ever to our community. NWF will always be first and foremost about people. Our fashion community needs connection and our support more than ever. All proceeds from Nashville Fashion Week benefit the Nashville Fashion Forward Fund of The Community Foundation of Middle Tennessee. The Nashville Fashion Forward Fund is an endowed fund established to support the next generation of fashion industry professionals with ties to Middle Tennessee by providing a financial award and resources for experiential professional development opportunities. The Community Foundation selects a recipient each year from a group of talented applicants. Experienced designers as well as professionals in all aspects of the fashion industry from photographers to stylists, models, hair and makeup artists, retailers and content creators are encouraged to apply each fall for this award to further their career in the fashion industry. Due to our live events being postponed to 2021, NFW will also postpone our Nashville Fashion Forward Fund application process until next year as well. This year, NFW has granted each of our nineteen participating designers a $500 gift to help them transition during this challenging time. This is #whynfw!

Eleven of the designers selected to show their collections during NFW 2020 are NFW alumni and eight are new to the NFW family. Nashville Fashion Week offers designers an invaluable opportunity to market and present their collection at a professionally produced fashion show at no cost to them other than the cost to create their collection. Due to COVID-19 restrictions, we were unable to offer them a platform to showcase their collections on the runway this year. Our digital schedule will feature each designer during scheduled slots on NFW's social media channels. This is an opportunity for them to share their vision, work and studio space with you by using their own voices. Please check out all the 2020 designer bios HERE.

The NFW Digital Experience Tickets will be FREE.
Please consider making a donation to The Nashville Fashion Forward Fund and/or purchasing a "We Are Nashville Fashion" T-shirt to support 
The Masks Now Coalition of Tennessee.

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Our limited edition "We Are Nashville Fashion" t-shirts will be pre-sold starting July 20 by 85 Supply . Sale proceeds from these shirts will purchase protective masks from OnPoint Manufacturing to be distributed where they are needed most by The Masks Now Coalition of Tennessee.

Shop Nashville is a city-wide celebration we designed to encourage and support the local retail and maker community with creative and interactive ways to drive consumers to Nashville businesses. Some participating retailers will create and host their own physically distanced in-store events, while others will offer promotions or website-based events. Detailed event descriptions for each participating retailer will be announced soon. Each Shop Nashville participant has made a donation to the Nashville Fashion Forward Fund of the Community Foundation of Middle Tennessee. Please plan now to shop and support these special events August 4-8.

Nashville Fashion Week Learning Labs are educational opportunities that provide a platform to engage, learn and connect experientially within the Nashville community. We will kick off The NFW Digital Experience with Digital "Fashion Talks" moderated by Fern Mallis with Tanya Taylor, Timo Weiland, Peter Som, Kimberly Lewis and Barry Grider on Tuesday, August 4; followed by three digital Learning Labs: "In Dialogue: Suffrage, Style and Social Movements" with The Tennessee State Museum on Wednesday, August 5OnPoint Manufacturing will present "Sustainability, Manufacturing and the Future of the Fashion Industry" with author Mary Gehlhar of The Fashion Designer Survival Guide and strategist Daniella Platt on Thursday, August 6; and Ritholz Levy Fields will present "Fashion Law For Your Fashion Business" on Friday, August 7.  Everyone that signs in to any of these digital events on Zoom will be entered into a drawing for two FREE All Access Passes to NFW 2021.

Nashville Fashion Week will also announce the winner of the AMAX + NFW Model Search 2020 on Saturday, August 8. For the first time in its nine year history, our Model Search was open to aspiring models of all ages and sizes. We look forward to seeing these new faces on the runway next year.

August 4-8 is going to be a very full week! We are forever grateful for the support and encouragement we have received throughout this year. We encourage you to continue to support the people behind the brands and businesses that have moved Nashville fashion-forward. 

We Are Nashville Fashion. We are Nashville Strong.

❤️ 
Team NFW 

NFW Learning Lab and Shop Nashville UPDATE

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As we continue to monitor the latest developments regarding COVID-19, we have made the decision to postpone our NFW Learning Labs and Shop Nashville events to August as well. 

Please support our Shop Nashville partners, designers and other local businesses during this difficult time. Shop online, purchase gift cards and show them some love on socials. 

We greatly appreciate the outpour of support and encouragement. Please be safe!

We are Nashville Fashion. We are Nashville strong. #WHYNFW