Five Days of Fashion.
Nineteen Designers. Shop Nashville.
Fashion Talks. Three Digital Learning Labs.
The Nashville Fashion Week Digital Experience will take place Tuesday, August 4 through Saturday, August 8 when NFW 2020 will go virtual with five days of interactive digital programming. We will present four digital adaptations of programming originally planned for April, as well as support and showcase participating designers and Shop Nashville retailers in a meaningful, impactful and memorable way. Here are the first details of our August schedule that attendees may participate in from the comfort and safety of their homes during this unprecedented time. Complimentary tickets will be available to reserve for each of the scheduled online events starting July 20 at NashvilleFashionWeek.com.
Nashville Fashion Week was conceived in 2010 to foster Nashville’s heralded community spirit and concentration of creative, fashion-forward and entrepreneurial talent. Nashville Fashion Week will look different this August, but we remain more committed than ever to our community. NWF will always be first and foremost about people. Our fashion community needs connection and our support more than ever. All proceeds from Nashville Fashion Week benefit the Nashville Fashion Forward Fund of The Community Foundation of Middle Tennessee. The Nashville Fashion Forward Fund is an endowed fund established to support the next generation of fashion industry professionals with ties to Middle Tennessee by providing a financial award and resources for experiential professional development opportunities. The Community Foundation selects a recipient each year from a group of talented applicants. Experienced designers as well as professionals in all aspects of the fashion industry from photographers to stylists, models, hair and makeup artists, retailers and content creators are encouraged to apply each fall for this award to further their career in the fashion industry. Due to our live events being postponed to 2021, NFW will also postpone our Nashville Fashion Forward Fund application process until next year as well. This year, NFW has granted each of our nineteen participating designers a $500 gift to help them transition during this challenging time. This is #whynfw!
Eleven of the designers selected to show their collections during NFW 2020 are NFW alumni and eight are new to the NFW family. Nashville Fashion Week offers designers an invaluable opportunity to market and present their collection at a professionally produced fashion show at no cost to them other than the cost to create their collection. Due to COVID-19 restrictions, we were unable to offer them a platform to showcase their collections on the runway this year. Our digital schedule will feature each designer during scheduled slots on NFW's social media channels. This is an opportunity for them to share their vision, work and studio space with you by using their own voices. Please check out all the 2020 designer bios HERE.
The NFW Digital Experience Tickets will be FREE.
Please consider making a donation to The Nashville Fashion Forward Fund and/or purchasing a "We Are Nashville Fashion" T-shirt to support
The Masks Now Coalition of Tennessee.
Our limited edition "We Are Nashville Fashion" t-shirts will be pre-sold starting July 20 by 85 Supply . Sale proceeds from these shirts will purchase protective masks from OnPoint Manufacturing to be distributed where they are needed most by The Masks Now Coalition of Tennessee.
Shop Nashville is a city-wide celebration we designed to encourage and support the local retail and maker community with creative and interactive ways to drive consumers to Nashville businesses. Some participating retailers will create and host their own physically distanced in-store events, while others will offer promotions or website-based events. Detailed event descriptions for each participating retailer will be announced soon. Each Shop Nashville participant has made a donation to the Nashville Fashion Forward Fund of the Community Foundation of Middle Tennessee. Please plan now to shop and support these special events August 4-8.
Nashville Fashion Week Learning Labs are educational opportunities that provide a platform to engage, learn and connect experientially within the Nashville community. We will kick off The NFW Digital Experience with Digital "Fashion Talks" moderated by Fern Mallis with Tanya Taylor, Timo Weiland, Peter Som, Kimberly Lewis and Barry Grider on Tuesday, August 4; followed by three digital Learning Labs: "In Dialogue: Suffrage, Style and Social Movements" with The Tennessee State Museum on Wednesday, August 5; OnPoint Manufacturing will present "Sustainability, Manufacturing and the Future of the Fashion Industry" with author Mary Gehlhar of The Fashion Designer Survival Guide and strategist Daniella Platt on Thursday, August 6; and Ritholz Levy Fields will present "Fashion Law For Your Fashion Business" on Friday, August 7. Everyone that signs in to any of these digital events on Zoom will be entered into a drawing for two FREE All Access Passes to NFW 2021.
Nashville Fashion Week will also announce the winner of the AMAX + NFW Model Search 2020 on Saturday, August 8. For the first time in its nine year history, our Model Search was open to aspiring models of all ages and sizes. We look forward to seeing these new faces on the runway next year.
August 4-8 is going to be a very full week! We are forever grateful for the support and encouragement we have received throughout this year. We encourage you to continue to support the people behind the brands and businesses that have moved Nashville fashion-forward.
We Are Nashville Fashion. We are Nashville Strong.
❤️
Team NFW